New China Marketing Trends 2020 You Must Know!
New China Online Marketing Trends In 2020
The Chinese online marketing scene is super vibrant and the business will keep up to date constantly. This means you will adjust rapidly to customer requirements and canalize your marketing efforts in the right direction.
We can't stress enough how the Chinese market is different. The popular marketing tactics on the western market in China are not necessarily popular.
China's pioneers also utilize new marketing strategies which later became common in western countries as well.
At other times, what works in China is totally alien to the rest of the world and only stays useful within a Chinese public.
Basically, when launching a marketing campaign in China, nothing can be taken for granted. You have to do your homework,
and zero in on your particular audience's desires and preferences.
Trends in China's online marketing 2020
We have mentioned the top digital marketing trends in China in 2020, which you can use to determine where you want to focus your resources.
WeChat Groups With Smart Chatbots integrated
WeChat groups are a well-established way to draw private transport. Its integration with a smart chatbot would make the platform more cost-effective
and efficient for businesses even if it does not replace a human admin.
The chatbot can be selected to answer common questions, support upcoming activities, perform surveys,
collect audience information, suggest a product based on particular keywords and much more.
A large part of the social media landscape was taken by Douyin, also known as TikTok outside China. Douyin is now experiencing a major change in his
material, known as the place where you can go laughing.
What we are finding now is that users make more educational use of the site with tips, suggestions and stories.
This makes Douyin a strong forum for online marketers to sell goods or educate the public.
WeChat Mini Programs
WeChat Mini Systems have become a crucial tool for online salespeople. WeChat Mini Services, which includes giants such as Alipay, Baidu and Toutiao,
have begun in just a few years. Based on users 'preferences now, organizations need to devote resources to the introduction or enhancement of their WeChat Mini programs.
A New Target — Lower-Tier Cities
Thanks to 66% of Pinduoduo's users from low-level cities, an e-commerce site where users can engage in group purchasing. This was a wake-up call to big businesses like JD.com, whose potential was all of a sudden realized by marketing strategies and the potential of these towns.
Although customers in this region are less costly, they account for 128 million internet users compared to the first and second-class city of 74 million. The income opportunity from smaller cities is immense. As a result, the drive to target customers and users in these areas will begin to grow in 2020.
Influencers are not powerful as previously
Influencers are still important in the marketing scene, but we have noticed lately that people have less confidence in them than ever before. Instead, micro-influencers become more popular.
The explanation behind this latest phenomenon is that there is a need for legitimacy, and sometimes influencers who are paying to advertise products can not find it.
Feedback from actual users is much more trustable. Consequently, users can post their impressions on platforms. For example, Good Product
Circle is launched by WeChat. Using this feature, customers can share Mini Program products with their friends and recommend products based on their personal experience.
Even Kuaishou has launched a small video and live streaming site called Small Store. Users can share items with their friends from major online shops such as JD.com,
Taobao and Tmall. Upon clicking on the shared goods, it is sent back to the e-commerce website, where it is purchased directly.
These and other similar platforms, on which friends are interconnected, provide the confidence behind the product that many users can not find.
A New Approach to KOLs
This trend is closely linked to the above point. For online marketing, KOLs (key opinion leaders) are still important, but the strategy is evolving significantly.
Organizations also appear to enter into contracts with KOLs entitling the client to become KOL's primary partner.
The influencers would therefore work with only one brand that promotes its content, social media platforms and e-commerce shops.
The business, on the other hand, offers all the support and training required for personal branding to be more effective.
Live streaming that concentrate on the content of high quality
Also in 2020 live streaming promotions will still draw consumers, but they are moving from simplistic advertising ads to more exciting and informative contents.
We are happy to give you some insight into the most important digital marketing developments in China in 2020. As usual, we are here at QPSoftware.
Today, live streaming promotions are thrilling and can be done by inviting famous hosts to represent your brand or trustworthy KOL.
Live streaming will be less based on revenues and more on the entertainment of the public in 2020. The goal is to increase the number of users, shareholdings and comments.
During the live streaming session, opportunities continue to be successful and an excellent way to get guests.
But, instead of being purely commercial, the content must be more imaginative and educational.
In China online marketing appears to be full of new innovations and is filled with enormous growth potential. The new trends on the market are both exciting and demanding.
It refers in particular to online marketers who do not know this aspect of the planet. It can be especially troublesome for them to deliver successful campaigns in China.
A tight grasp on local culture and consumer behavior is important to China's growth. Call us today if you need assistance in preparing your marketing campaign in China. We have more than 10 years of Chinese business experience and can help you pave the way to your achievement in China.